Top 10 Brand Protection Companies in 2025

With the rise of online marketplaces, social media, and global e-commerce, brands face new threats from counterfeit goods, trademark abuse, phishing scams, and impersonation. A robust brand protection solution can safeguard a company’s reputation and revenue by detecting and removing these infringements across the web. Below we present an overview of the top 10 brand protection companies in 2025, including their key offerings, strengths, and weaknesses, as well as how each stacks up in the modern landscape. This comparison will help decision-makers evaluate the leading providers – from established players like Red Points and Corsearch to innovative newcomers like Podqi– and choose the best fit for their needs.

Quick Comparison of Leading Brand Protection Solutions

To start, the table below summarizes the focus areas and distinguishing features of each top provider:

1. Red Points

Overview: Red Points is one of the most prominent online brand protection companies, known for its AI-driven platform that targets counterfeit products, digital piracy, impersonation, and unauthorized sellers. Headquartered in Barcelona, Red Points has expanded globally and serves a wide range of industries. Its solution monitors e-commerce marketplaces, social media, websites, and other channels to automatically detect and remove infringing content. Red Points’ cloud-based dashboard enables brands to self-manage takedowns at scale or use Red Points’ services team for support.

• Strengths: Highly scalable and automated platform suitable for companies with limited internal resources. Red Points’ predictive AI can identify counterfeit listings and pirated content quickly and initiate takedowns instantly, boasting unlimited removal capacity. Integration with popular e-commerce and workflow tools (Salesforce, Shopify, etc.) streamlines enforcement operations. The company has over a thousand clients – a testament to its approachability for small and mid-market brands that need quick setup and results.
  
  
  

• Weaknesses: While effective for many brands, Red Points has yet to clearly demonstrate its success with the most highly infringed global enterprises in sectors like luxury, electronics, or pharma. Some extremely large brands may require more customized services or on-the-ground investigations that a primarily self-service software platform is not designed to provide. In short, Red Points excels in speed and volume of takedowns, but complex cases or enforcement beyond the digital realm might be outside its scope as of 2025.
  
  
  

2. Corsearch

Overview: Corsearch is a long-established name in brand and intellectual property protection, originally known for its trademark research and watching services. In recent years, Corsearch expanded aggressively into online brand protection by acquiring multiple specialized firms (including Yellow Brand Protection, Pointer, Incopro, Marketly, and Entura). Today, Corsearch offers a comprehensive suite that covers everything from trademark monitoring and anti-counterfeiting on marketplaces to content piracy and domain management. They combine sophisticated technology with large expert teams to enforce IP rights globally, including a strong operational presence in Asia for on-platform and investigative actions.

• Strengths: Corsearch provides an end-to-end solution with depth and experience. Its platform and services encompass all key areas – trademark and logo monitoring, counterfeit detection, marketplace takedowns, social media scanning, and even offline intelligence – making it a one-stop shop for brand protection needs. The company has invested in data intelligence features that can uncover networks of repeat infringers and counterfeit suppliers across channels. Moreover, Corsearch’s client roster includes Fortune 500 companies and highly infringed brands, reflecting its ability to handle complex, large-scale enforcement with a mix of automation and human expertise. Dedicated analysts (100+ in Asia alone) add human verification and local knowledge to supplement the tech tools.
  
  
  

• Weaknesses: The rapid growth through acquisitions means Corsearch’s technology stack has been in flux. Integrating multiple legacy systems into a unified platform is an ongoing project (expected to conclude by 2025). During this transition, some clients may experience inconsistent user interfaces or workflow as the best components are consolidated. Additionally, Corsearch is less visible in thought leadership compared to some competitors – it operates more as a behind-the-scenes powerhouse, which might make it harder for new prospects to gauge its innovations or vision. Finally, its comprehensive service comes at a premium cost, which could be a consideration for budget-conscious companies or those who may not need the full breadth of offerings.
  
  
  

3. MarqVision

Overview: MarqVision is a cutting-edge newcomer that has quickly made a name in the brand protection arena with its heavy focus on artificial intelligence. Founded in 2020, MarqVision’s platform (sometimes branded “Marq AI”) provides real-time monitoring and enforcement across over 1,500 global online channels, ranging from major e-commerce marketplaces to social media and even chat apps. The company emphasizes staying ahead of counterfeiters through rapid innovation – it leverages generative AI and claims to roll out 20+ new features each month to adapt to emerging threats. MarqVision has also built strong legal enforcement capabilities in Asia, which is a hotbed of counterfeit production and online selling, thereby offering brands an edge in takedowns in regions that are traditionally challenging.

• Strengths: MarqVision’s platform is highly automated and proactive. It offers real-time detection, meaning infringing listings or content can be found and addressed almost as soon as they appear. The use of advanced AI (including computer vision to recognize fake products and generative AI to speed up enforcement workflows) enables a level of speed and scale in takedowns that significantly reduces manual effort. MarqVision also prides itself on an intuitive, modern user interface, making the sophisticated tech easier to use for brand owners. Its broad channel coverage (1,500+ marketplaces and channels) ensures that even niche or emerging e-commerce sites are monitored. The company’s focus on analytics helps brands identify the biggest sources of counterfeit threats with risk scoring and “clustering” of related infringers, so enforcement can target root causes and maximize ROI.
  
  
  

• Weaknesses: As a newer entrant, MarqVision lacks the long track record of older competitors, which might make some very conservative enterprises hesitant. Its rapid development pace is a double-edged sword; while it adds features quickly, clients might experience more frequent interface changes or need to keep up with new capabilities. Additionally, MarqVision’s emphasis on technology and self-service might mean it has a smaller in-house services team – brands that require a lot of hand-holding or legal consulting may find that aspect less robust than with providers who offer full managed services. Finally, MarqVision is in a growth phase and not yet as large as firms like Corsearch, so prospective customers should ensure the company’s capacity and support resources are sufficient for their needs as it scales up.
  
  
  

4. Tracer (formerly AppDetex)

Overview: Tracer is a rebranded evolution of AppDetex – a company founded in 2012 by one of the co-founders of MarkMonitor. Tracer’s heritage is in protecting brands from abuse in digital spaces that were often overlooked, such as mobile app stores, but it has since expanded to cover mainstream channels like marketplaces, websites, and social media. The platform distinguishes itself through technology that can “trace” connections between infringers: for example, identifying if the same counterfeiter is operating across Amazon, Instagram, and their own webstore, and then consolidating enforcement actions. Tracer employs machine vision, language processing, and image recognition to spot infringing posts or listings, and recently introduced an “agentic AI” system named Flora to automate more of the detection and enforcement process.

• Strengths: Tracer brings a rich pedigree in brand protection, with a leadership team deeply experienced in this domain. Its platform is known for a high level of accuracy and is built to handle complex abuse scenarios like app impersonations and elusive fraud networks. One of Tracer’s core strengths is its data-driven approach to link related infringements – their technology can join the dots between multiple sources of brand abuse, helping brands understand the bigger picture of how counterfeiters or impersonators operate across platforms. The inclusion of human-in-the-loop AI (augmented by expert review when needed) ensures a balance between automation and precision. Tracer also caters to some high-end clients (tech and social media companies have used its services to protect their platforms), indicating it can meet stringent requirements.
  
  
  

• Weaknesses: After its rebranding and leadership changes, Tracer is a company in transition. The shift toward a more productized, scalable offering (versus the custom, high-touch services AppDetex was known for) is ongoing. This could mean some growing pains in aligning their solutions for a broader market. Tracer is also not yet as widely recognized a name outside of industry circles, due in part to limited marketing historically. Prospective customers might find fewer publicly available case studies or resources about Tracer compared to some competitors. Finally, Tracer’s strengths in analysis and customization can translate to a higher-cost solution that might be overkill for smaller brands; it may be best suited for companies with serious, persistent brand abuse problems that justify an intensive approach.
  
  
  

5. BrandShield

Overview: BrandShield is an Israel-based company that takes a holistic view of brand protection, positioning itself as a digital risk protection platform. In practice, this means BrandShield’s capabilities span the traditional brand protection domains (counterfeit detection on marketplaces, trademark infringement, etc.) as well as cybersecurity-related threats like phishing websites, fake social media profiles, fraudulent mobile apps, and executive impersonation. BrandShield is notable as one of the few publicly traded companies in this sector, listed on the London AIM exchange since late 2020. This transparency provides insight into its size and growth: BrandShield reported annual recurring revenue in the single-digit millions, but with a high growth rate (~60% annually) as it acquires new clients worldwide.

• Strengths: BrandShield’s platform is modern and feature-rich. It uses AI to monitor a wide array of threat vectors and provides a unified dashboard for both brand and security teams to collaborate. For instance, a brand can simultaneously watch for counterfeit product listings and also catch phishing campaigns that misuse its logos – all in one system. This multi-faceted approach is appealing to companies that want to break down silos between brand protection and IT security. BrandShield has also gained credibility by winning some large enterprise clients away from other providers, indicating its technology and service can compete at the high end. The company’s focus on threat intelligence means it often uncovers not just individual infringements, but patterns (like clusters of phishing domains or links to hacker forums selling counterfeit goods). Such intelligence can help brands proactively shore up defenses.
  
  
  

• Weaknesses: As a smaller vendor, BrandShield does not yet have the global workforce or physical presence that some larger competitors have. Its operations have been noted as strongest in North America; expansion into Europe and Asia is still underway, so coverage in those markets might not be as deep. Financially, being a growth-stage public company means BrandShield is not yet profitable, which could imply resource constraints or evolving business strategies as it scales. Additionally, while the combined cybersecurity+brand scope is a differentiator, not every brand team is looking for that—some may find they don’t need the extra cyber-focused features, potentially paying for capabilities they won’t fully use. Finally, as with any rapidly evolving tech, a fast pace of development could lead to occasional platform changes or a need for users to adapt to new features frequently.
  
  
  

6. OpSec Security (formerly MarkMonitor)

Overview: OpSec Security is a veteran in the brand protection field, with roots going back decades in physical anti-counterfeiting solutions (such as holograms, secure printing, product authentication) and more recently in digital brand protection. OpSec made a significant move in 2020 by acquiring the well-known MarkMonitor brand protection business. MarkMonitor was once the industry leader in online brand protection, serving many large corporations for domain name management, anti-counterfeiting, and anti-piracy. Under OpSec, these capabilities have been combined with OpSec’s existing services to offer a global, full-spectrum brand protection suite covering both online and offline threats. OpSec Security’s offerings include marketplace monitoring, grey-market investigations, domain recovery, phishing detection, and even on-product security features – appealing to companies that want a single partner for all brand security needs.

• Strengths: Few providers can match OpSec’s breadth: it can handle a counterfeit takedown on Alibaba, seize fake goods at a customs checkpoint, and implement a holographic security label program all under one roof. This end-to-end capability is ideal for brands facing multi-channel infringement that spans the digital and physical worlds. OpSec also has a truly global footprint and long-standing relationships with law enforcement and industry groups, which can aid in enforcement actions that require legal muscle or coordination across countries. The company offers tailored programs for clients, recognizing that a luxury fashion brand may need a different mix of services than a software company or a pharmaceutical firm. Its longevity in the market brings a level of credibility and trust for risk-averse enterprises.
  
  
  

• Weaknesses: The integration of MarkMonitor has been challenging. MarkMonitor’s technology was somewhat outdated by 2020, and combining it with OpSec’s systems has taken time. During this period, OpSec reportedly lost a number of experienced staff and even some major clients (like Johnson & Johnson, Adobe, and Facebook) who migrated to more agile competitors. The result is that OpSec’s digital platform, while improving, still lags in user experience and technological sleekness compared to newer AI-driven rivals. Innovation has been slower; much of OpSec’s focus was diverted to internal restructuring and cost control in recent years. For prospective customers, this means that unless you specifically need the combined physical/digital coverage, you might find more advanced search algorithms or automated workflows elsewhere. Additionally, OpSec’s scale and custom approach often come with a higher price tag and potentially less flexibility on short-term engagements – it tends to target big brands that can commit to comprehensive programs.
  
  
  

7. Bolster

Overview: Bolster is a Silicon Valley-based company that brings cybersecurity-grade AI to the brand protection fight. Initially known for its prowess in detecting phishing and scam websites, Bolster has broadened its platform to help brands combat various forms of online fraud and brand abuse. It uses machine learning, computer vision, and natural language processing to scour the internet for brand mentions and signs of abuse – from fake e-commerce sites selling knockoffs to phishing pages stealing customer credentials. Once detected, Bolster can automatically initiate takedowns of these threats, significantly shortening the time a malicious site or listing remains live. Bolster’s approach tends to resonate with companies that have significant issues with impersonation or fraud (for example, financial services, tech, or any brand frequently targeted by scammers, as well as those dealing with counterfeit sales).

• Strengths: The hallmark of Bolster is speed and automation. Its AI-driven detection operates continuously and can flag a suspicious site or post often within minutes of its appearance. By automating the verification and takedown request process, Bolster reduces what used to take days of human analysis into a near real-time response. This rapid reaction is critical for threats like phishing campaigns, which can cause damage quickly. Bolster is also adept at domain monitoring – it finds lookalike domains or rogue websites that might be impersonating a brand and gets them removed or blocked. On social media, Bolster similarly identifies fraudulent profiles or scam content using the brand’s name and helps eliminate them. The platform’s use of multi-modal AI (vision for images, NLP for text) means it can catch inventive fraud tactics (such as scammers using logos or slight name misspellings) with high accuracy.
  
  
  

• Weaknesses: Bolster’s focus has been more on phishing/fraud protection, which is a slightly different niche than traditional anti-counterfeit efforts. While it certainly can and does address counterfeit product listings, its feature set and marketing messaging are more aligned with cybersecurity use cases. Therefore, a brand whose primary concern is, say, stopping unauthorized sellers on Amazon might find Bolster’s emphasis a bit tangential. Additionally, as a younger company, Bolster may not offer extensive managed services – it’s principally a technology solution, so brands needing consulting or on-the-ground investigations would likely need a separate provider or to handle that in-house. Finally, Bolster might not yet cover as many regional e-commerce sites or smaller forums for counterfeit sales compared to some competitors; its strength lies in mainstream web sources (domains, major platforms) where AI can crawl effectively.
  
  
  

8. ZeroFox

Overview: ZeroFox is a well-known player in the digital risk protection and external cybersecurity arena that includes robust brand protection features. In essence, ZeroFox acts as an “external security department” for organizations, monitoring anything outside the company’s own perimeter – which covers social media, deep and dark web forums, domain registrations, paste sites, and more – to detect threats. For brand protection specifically, ZeroFox can find fake social media accounts, fraudulent websites, data leaks, and other brand-related risks, and then facilitate takedowns or neutralization of those threats. In 2022, ZeroFox gained additional prominence by going public (via a SPAC merger) and by acquiring other threat intel companies like PhishLabs, which further bolstered its offerings in combating phishing and online fraud.

• Strengths: ZeroFox offers comprehensive coverage of the digital threat landscape. Its platform excels at social media protection – detecting imposter profiles or scam posts that could harm a brand or its customers, and removing them rapidly. It also provides rich threat intelligence reporting, alerting companies to chatter on dark web or hacker forums that might indicate emerging counterfeit operations or planned attacks on the brand. Another strength is the integration of brand protection with other security concerns: for companies who care about executive impersonation, data breaches, or physical threats communicated online, ZeroFox is a one-stop solution. The company’s scale and experience (serving many enterprise and even government clients) means it has mature processes for handling incident response and 24/7 monitoring.
  
  
  

• Weaknesses: ZeroFox’s broad focus means it might not dive as deep into some specific brand protection tasks as dedicated providers do. For example, in the realm of e-commerce marketplace takedowns or product-focused anti-counterfeit efforts, ZeroFox is competent but not specialized – it may lack some of the workflow tools or nuanced expertise that companies like Red Points or Corsearch bring in that area. Using ZeroFox can also be relatively expensive, since you’re essentially buying a full digital risk protection service. Organizations that only want straightforward anti-counterfeit or trademark monitoring might find the extra bells and whistles unnecessary. Additionally, because ZeroFox casts such a wide net on risks, clients need to spend time tuning the system to filter out noise and ensure the alerts they get are relevant to brand protection (versus, say, general cyber threats). Without that fine-tuning, one might be overwhelmed with data. In short, ZeroFox is powerful, but works best for enterprises that will utilize its broad capabilities in both brand and security dimensions.
  
  
  

9. SnapDragon

Overview: SnapDragon is a UK-based brand protection company that has carved out a niche serving small and medium-sized businesses. Founded by an entrepreneur whose own product was counterfeited, SnapDragon’s mission is to make brand protection accessible to companies that may not have large budgets or dedicated IP enforcement teams. Their solution, often referred to as Swoop, uses AI algorithms to detect intellectual property infringements such as counterfeit products and trademark abuse on popular online marketplaces and social platforms. SnapDragon offers both a self-service software model and managed services, depending on how much help the client needs. It’s particularly popular among consumer product brands and startups that have distinct products susceptible to knock-offs (for example, in the toy, fashion, or health product industries).

• Strengths: SnapDragon’s key strength is simplicity and affordability. The platform is designed to be user-friendly, with straightforward workflows to monitor key e-commerce sites (like Amazon, eBay, Alibaba) and flag counterfeit or unauthorized listings. Users can then often remove infringing listings with a single click through the Swoop interface, which dramatically lowers the barrier to action for someone who isn’t an expert in IP law. SnapDragon is also praised for its customer support – being a smaller company, they provide personalized assistance and even strategy advice to clients who are new to brand protection. They tailor solutions for smaller companies by offering cost-effective plans and not overwhelming them with unnecessary features. This means a business can start protecting their brand online without a huge investment or needing a legal team.
  
  
  

• Weaknesses: SnapDragon focuses on the most common channels (major marketplaces and social media), which means it might not cover the more obscure corners of the internet where counterfeiters operate. Its toolset, while solid, is not as advanced in automation or breadth as some larger competitors – for instance, it may rely more on users to input which products or keywords to watch, whereas others use AI to continuously discover new threats. For large enterprises with thousands of SKUs and a constant onslaught of infringement, SnapDragon’s platform might feel relatively basic and manual. It’s truly geared toward smaller scale operations. Additionally, SnapDragon may not have the extensive global enforcement network that bigger companies do – if a counterfeit needs legal escalation in China or a complex coordinated action, clients might have to involve external counsel. In summary, SnapDragon is ideal for straightforward brand protection needs but not intended for ultra-complex or high volume scenarios.
  
  
  

10. Podqi

Overview: Podqi is an emerging brand protection provider that distinguishes itself with an AI-first, automation-centric approach. As a newer entrant, Podqi was built from the ground up to address modern brand protection challenges using advanced technology and data-driven strategies. The platform monitors an exceptionally wide range of online channels – over 7,800 platforms, from big marketplaces to small niche sites and social commerce platforms – to detect infringements of a brand’s intellectual property. Podqi’s philosophy is to not only remove infringing listings but also to turn brand protection into a revenue driver. It does this by prioritizing enforcement actions that have the highest potential revenue impact and even facilitating recovery of losses through settlements or converting counterfeit sellers into legitimate partners.

• Strengths: Podqi’s automation and intelligent prioritization are major strengths. The platform employs “adaptive intelligence” to analyze factors like sales volume, web traffic, and the nature of the infringement, so it can focus on the most damaging cases first. This ensures that a brand’s enforcement resources yield maximum ROI by quickly tackling the counterfeit listings that are hurting sales the most. With one-click takedown functionality, Podqi can initiate removal across thousands of listings on multiple sites in seconds. Its creators claim enforcement workflows can be reduced by up to 90% time-wise, freeing up brand protection teams for other tasks. Podqi is also forward-thinking in measuring results – it provides clear metrics on the value of goods taken down and even modules to estimate and pursue financial recoveries from offenders. This focus on quantifying the business impact of brand protection is very appealing to ROI-conscious decision makers. Furthermore, being a new platform, Podqi has a modern user interface and integrates well with data dashboards, which makes reporting to executives or other departments easier.
  
  
  

• Weaknesses: As a startup (with its initial product launch in the mid-2020s), Podqi is still building its market presence. It does not yet have the same level of recognition or large client base as the more established names on this list. Prospective customers might find fewer independent reviews or community discussions about Podqi’s performance, simply due to its newness. Additionally, some of Podqi’s innovative concepts – like treating infringers as potential licensees or aggressively automating legal escalations – are relatively unproven at large scale. Traditional brands might be hesitant to adopt such approaches until they see more success case studies. Podqi’s very broad monitoring coverage is an ambitious promise, but clients will want to ensure that breadth also comes with depth (i.e. meaningful enforcement on all those platforms, not just superficial monitoring). Lastly, as with any smaller company, interested brands should assess Podqi’s support capabilities and ensure the platform can handle their specific industry nuances, since the company is likely iterating and improving rapidly.
  
  
  

How Podqi Stands Out for Modern Brand Protection Needs

In evaluating all the above options, Podqi represents a next-generation approach to brand protection that aligns well with the modern needs of brands in 2025. Traditional providers like Corsearch or OpSec offer wide-ranging services but often rely on large teams of analysts and legacy systems. In contrast, Podqi leans heavily on artificial intelligence and automation to cope with the sheer scale of online infringement today. This means companies with lean teams can still achieve extensive coverage and fast takedowns without a huge manual effort.

Podqi’s focus on ROI and revenue recovery is also a differentiator in the market. Many brand protection efforts historically were seen purely as cost centers (necessary to prevent losses but not directly bringing in money). Podqi flips this script by not only preventing revenue loss from counterfeits, but also enabling brands to recoup losses through automated settlement workflows. This approach resonates with modern business stakeholders who demand clear value justification for every program.

Furthermore, as commerce has shifted to social media and emerging digital channels, Podqi’s support for thousands of platforms – including new social commerce apps and regional marketplaces – addresses a key modern need. Brands can’t afford to only watch a handful of websites; brand abuse is now truly omnipresent online. Podqi’s broad net and adaptive learning ensure that even as counterfeiters move to new platforms, the system evolves to track them.

In summary, while each of the top 10 companies has its strengths, Podqi is positioned as an innovative, AI-driven option particularly suited for brands that want a cutting-edge, efficient solution going forward. It is not weighed down by legacy systems or old paradigms, which allows it to introduce novel features (like risk scoring and one-click mass enforcement) that save time and potentially even generate revenue. Companies making a decision in 2025 should consider not only the track record of a provider but also how well it aligns with the future of brand protection – and in that regard, Podqi offers a compelling vision that addresses the challenges of today’s fast-paced, digital-first infringement environment.