Case Study
Featured
AI vs. Advertisement Fraud: How Podqi Helps Avia Remove Thousands of Infringing Video Ads
See how this global gaming powerhouse transformed their global brand protection strategy with Podqi.
Key Results
Within 3 months of deploying Podqi, Avia saw:
"Within just two to three months of working with Podqi, they have helped us monitor the key assets and brands of more than 10 games. During this period, Podqi's coverage has extended to counterfeit apps, gray-market activities, infringing ads, as well as major app stores such as the Apple App Store, Google Play, and Galaxy Store. With their support, we successfully removed over 1,000 infringing ads, safeguarded our intellectual property rights, and identified multiple major infringement cases.
At the same time, manual enforcement time has been reduced by more than 90%, and our monitoring scope has been significantly expanded."
- Joe Qu | Senior Legal Manager, Avia
About Avia
Avia has built a global gaming powerhouse, creating the wildly popular Pocket7Games platform and hit titles like Solitaire Clash, Bingo Clash, and Bingo Tour. With over 60 million downloads worldwide and a portfolio spanning 10+ games, Avia conducts 450 million tournaments monthly, establishing them as a leader in skill-based gaming.
Their remarkable success, however, came with an unwanted side effect: becoming a prime target for sophisticated fraud networks seeking to exploit their brand recognition and steal market share through increasingly complex video advertisement theft and impersonation tactics.
Challenge
When Gaming Success Attracts AI-Powered Fraud at Scale
Stealing a winning formula at scale - Fraudsters developed a systematic approach: steal Avia’s highest-performing video advertisements, remove all Avia’s branding and game references within the video, then redirect the call-to-action to promote competing games. This "copy-paste-modify-redirect" strategy allowed bad actors to leverage Avia’s proven creative content while stealing their potential players.
APK modifications and game mods - Pirates extracted legitimate Avia apps from official stores, stripped away protections, and redistributed modified versions through unofficial channels, bypassing Apple App Store, Google Play Store, and other sanctioned marketplaces entirely and distributing APKs (Android Package Kits) and mods through search engines and fraudulent domains.
Language manipulation and deepfaking actors - Sophisticated operations stole Avia’s video content and used deepfake technology to alter actors and actresses, then dubbed the advertisements into multiple languages to expand their reach across global markets while making detection significantly more challenging for traditional monitoring systems.
Dynamic content challenges - With thousands of video advertisements changing daily, Avia needed protection that could adapt in real-time to their constantly evolving creative pipeline, a technical challenge that overwhelmed traditional brand protection approaches and other platforms on the market.
Resource drain - The Avia team found themselves dedicating increasing hours to manual enforcement, pulling focus from critical marketing efforts and legal workflows.
“Podqi makes it super efficient for us. In the past we used interns to manually take down infringing ads on a daily basis…Podqi makes it easier and faster than before.”
- Joe Qu | Senior Legal Manager, Avia
Before Podqi, Avia’s enforcement process was purely reactive, often discovering fraud campaigns weeks after they had already damaged brand reputation and diverted potential players to competitors and infringers.
Solution
Next-Generation AI Defense Built for Gaming's Unique Challenges
Podqi transformed Avia’s brand protection strategy by deploying proprietary multimodal AI models that are specifically tailored for mobile gaming’s complex threat landscape:
Video Recognition Technology using Large Language Models
Advanced multimodal AI that simultaneously analyzes video content, actors/actresses, and visual elements, providing much broader coverage than traditional fingerprinting methods
Real-time detection capabilities and large-scale streaming pipeline that identifies fraudulent usage within hours, not weeks
Comprehensive Asset Monitoring
Continuous surveillance across social media advertising platforms and all major app stores
Dynamic monitoring parameters that automatically adjust to Avia’s evolving portfolio of video assets
Intelligent threat prioritization that focuses enforcement efforts on the highest-impact infringements
Automated Enforcement Pipeline
Platform-specific strategies optimized for each major app store and advertising network's unique requirements
Coordinated multi-platform campaigns that simultaneously address fraud operations across all channels
Escalation protocols for persistent and sophisticated threat actors
Business Impact
Protected Avia’s reputation and player trust across their global user base
Enabled team refocus on core competencies: game development and player experience enhancement
Established proactive defense capabilities against rapidly evolving AI-powered fraud tactics
Maintained brand integrity and market position across competitive global gaming markets, monitoring their trademarks and hundreds of new video assets per week
Looking Ahead
As Avia continues expanding their gaming portfolio and global reach, Podqi's brand protection platform ensures their brand integrity scales seamlessly with their growth. The partnership represents a new standard for gaming companies navigating an increasingly sophisticated fraud landscape where traditional manual enforcement approaches and legacy solutions have become fundamentally inadequate.
The success of the Avia-Podqi collaboration demonstrates the new age of protection: "fighting AI with AI" where Podqi allows brands to finally be proactive instead of reactive.
