Podqi vs. Red Points
AI-native from day one. Not bolted on after 15 years.
Built AI-native, not retrofitted like Red Points’ 2011 platform. Enforcement runs itself across every channel on one all-in-one platform, with fake-site, ad, and China coverage included day one, backed by US support that responds in under an hour.
At a Glance
Podqi
RECOMMENDED
AI-native brand protection with every channel included from day one
Every channel — marketplaces, domains, app stores, ad networks, and social — on one all-in-one platform; fake-site takedowns, paid-ad enforcement, and China coverage all included, not gated behind higher tiers
AI-native automation runs enforcement 24/7, no ~6 hours a week of manual review and validation on your team
US-based support, under 1-hour average response time, no CSM ticket queues or 1–3 day waits
Unlimited keywords, takedowns, and analyst hours, a high-volume month never triggers an overage fee or a plan upgrade
Onboarding within the day, not a ~2-week standard implementation
Red Points
Broad-coverage brand protection with a managed, tiered model
Long track record and a large installed base across legacy marketplaces
Managed-service model with a dedicated account team handling takedowns for you
Dedicated mainland-China enforcement team (Enterprise tier)
Flat-fee, quote-only pricing scoped by number of trademarks and channels
FEATURE COMPARISON
How Podqi and Red Points Compare
A feature-by-feature breakdown across the three areas that matter most for brand protection decisions: automation and scale, coverage breadth, and response and support.
AI-Native Automation & Scale
AI (“Copilot”) layered onto a 2011 manual-review architecture
Coverage scales with automation, not headcount, no case-queue bottleneck
Enforcement volume bounded by the service tier and analyst hours on your account
Minimal, automated escalation handles retries and repeat offenders
~6 hours/week of manual review and validation at Starter/Professional tiers
Unlimited keywords, takedowns, and analyst hours
Scope-based tiers; adding channels or volume means renegotiating the contract
Red Points has spent 15 years building a managed-service operation and layered AI on top of it, which means enforcement volume is ultimately capped by how much your assigned service tier can carry. Podqi’s automation runs the enforcement itself, so scale isn’t a staffing or tier problem.
Coverage Breadth
All channels — marketplaces, domains, app stores, ad networks, and social — in one all-in-one platform
Broad marketplace coverage, but fake-site and paid-ad protection sit behind the Enterprise tier
Included from day one, direct Shopify integration removes fake stores fast
Standalone Sites protection is an Enterprise-only add-on
Direct Meta and Google relationships, unauthorized ads pulled, no ticket queue
Paid Search Ad Protection is Enterprise-only
Native-language detection across TikTok Shop, Taobao, DHgate, AliExpress, and more
TikTok listed as social-media protection (Professional+), not TikTok Shop marketplace enforcement; China coverage is Enterprise-only
Both platforms cover a lot of ground on paper. The difference is what a brand actually gets on day one: Podqi includes fake-site, ad, and emerging-marketplace enforcement in the base plan, while Red Points gates the channels brands need most, fake storefronts and paid ads, behind its Enterprise tier.
Response & Support
US-based team
Barcelona HQ; dedicated CSM model
Under 1 hour average response
1–3 days typical for enforcement responses
Direct access, no ticket queues
Assigned CSM plus ticket queue
Within the day; takedowns within the week
~2 weeks standard
Red Points’ CSM model gives you a named contact, but Podqi pairs automation with a US-based team that responds in under an hour on average and gets you live within the day, so support speed doesn’t depend on where you sit in a ticket queue.
Who It’s For
Who Each Is Best For
Podqi is best for
Brands that value speed of detection and enforcement, whose biggest threats are large marketplace volume, fake storefronts, phishing sites, and unauthorized ads, who want every channel included from day one, enforcement that scales with the problem instead of headcount, and US-based support that responds fast.
Red Points is best for
Teams comfortable with a legacy, tiered managed-service model, where broader channel coverage, mainland-China enforcement, and recovery litigation come as add-ons scoped by trademarks and channels rather than included from day one.
WHY PODQI WINS
Red Points is built for enterprise brands managing massive marketplace counterfeit volume. Podqi is built for brands that need fast, automated enforcement with direct integrations and every channel included from day one.
01
Higher Automation and Control
95% AI automation with self-serve rules reduces manual queues. Your team sets enforcement logic once and Podqi handles the rest, 24/7, without waiting on a managed service queue.
98% one-click enforcement success rate
02
Faster Fake-Site and Ad Removal
Direct Shopify integration delivers 48-hour fake-site takedowns. Dedicated Meta and Google relationships accelerate paid-ad enforcement with same-day detection on every infringement.
48-hr Shopify removal + same-day detection
03
Proven Revenue Recovery
Jones Road Beauty blocked $1.62M in unauthorized revenue. Hellstar blocked $5.7M+ and completed 10,000+ takedowns in the first 60 days. Red Points focuses on enterprise marketplace programs; Podqi focuses on your bottom line.
$5.7M+ revenue blocked for Hellstar in 60 days
